Archive | Case Studies

Media heroism turned on its head: The real Manning scandal

by Edward Wasserman “In media mythology, the years from the mid-‘60s to the mid-’70s were the classical age, a heroic time of moral clarity. Mainstream journalism marinated in adversarialism. Little Southern newspapers infuriated their own readers by staring down segregation. Foreign correspondents forced upon an unwilling public the realities of a brutal war. Network news […]

First Cases

The following role play activity was submitted by Jack Breslin, Ph.D. of Iona College. “[The activity] is supposed to be a discussion of ethical problems during the first class. No theory or decision making tools. Then the professor shows the ‘problem’ of not having any framework to make decisions.”

Case Study Teaching Plan

The following activity was submitted by Barbara Reed, Ph.D.,associate professor of Journalism and Media Studies at Rutgers University.

Media Ethics Case Studies

The following activity was submitted by Allyson Beutke DeVito of the University of Kentucky and Eastern Kentucky University.

Public Relations Ethics Case Study from the Middle East

This is a ethics case study involving a PR firm in Dubai. This case study comes from Dr. Matt Duffy at Zayed University, College of Communication and Media Sciences, Abu Dhabi, UAE. It lays out an ethical lapse involving a doctored photo and asks students to determine how the trade association (MEPRA) should respond. Ends with normative […]

TEAM CASE STUDY 1 – NEWS DILEMMA

  The following activity was submitted by Dr. Kristen Alley Swain of the University of Mississippi.

Public relations case study

  This case study was provided by Carrie Packwood Freeman from Georgia State University.

Web marketing case study

This case study was provided by Carrie Packwood Freeman from Georgia State University.

Advertising case study

This case study was provided by Carrie Packwood Freeman from Georgia State University.

Case Studies

The following case studies were provided by Allyson Beutke DeVito from the University of Tennessee, Knoxville.